VIA Interaction

Monday, May 22, 2006

Advertisers will find you

I was visiting with a health care client last week when a doctor said (only half-jokingly I thought) that his kid thought the best strategy for connecting doctors to prospective patients was to put each physician on MySpace.com and connect them to the client's Web site.

There's a good article in the Boston Globe about the lengths (and places) advertisers are going to to reach an audience that is spending more time online and less time with traditional media.

The Boston Globe:

"As consumers grow comfortable with new technologies, marketers are scrambling to adapt. Institutions from corporations to colleges are seeking new ways to grab attention and build loyalty, and online marketing, until recently an afterthought, is fast becoming a leading element in ad campaigns.
Honda Web ads for its Element sport utility vehicle have migrated to television. IBM is marketing through video podcasts. And Babson College is redesigning its website to look more like MySpace.com, the online social network popular with students.

"'People are living more digitally,' said Larry Weber, chief executive of a Waltham marketing firm, W2 Group. ''They're spending less time watching TV and more online.' "

posted by Tim Beidel at 5/22/2006 09:22:00 PM

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