Monday, February 13, 2006
Using brain science to determine the Super Bowl advertising winners
I love this kind of stuff... the UCLA Brain Mapping Center studied people's reactions to the Super Bowl ads.
WHO REALLY WON THE SUPER BOWL? By Marco Iacoboni:
"The main idea behind this project is that there is often a disconnect between what people say about what they like — and the real, underlying deeper motives that make us want and like some things and some people, but not others. With fMRI, it is possible to look at unfiltered brain responses, to measure how the ads shown today elicit emotions, induce empathy, and inspire liking and wanting. So, to put it bluntly:
"Who really won the Super Bowl? ..."
You can see the full results at the Center's Web site.
posted by Tim Beidel at 2/13/2006 10:10:00 AM
- Automated Information Architecture
- Buggy whips
- Following the Fortune 500
- News you probably can't use
- Dangerous ideas
- Universality
- The revolution will be networked ...
- Google adds RSS feeds to its GMail interface
- New Orleans goes wireless
- When the going gets tough at work, the tough ...
- ↑ Top of this blog
- The VIA Group home page
