Monday, February 27, 2006

Samsung bets on UI design to compete with iPod

He Helped Build the iPod; Now He Has Built a Rival - New York Times:

"Samsung executives said they had engaged Mr. Mercer and Iventor to design a user interface for the Z5 because they were hoping to offer an ease of use that matched that of the iPod, which has a simple screen and a distinctive touch-sensitive scroll wheel for making selections.

"'Paul helped us to design and develop a user interface for the Z5 from the beginning,' said Phillip Chung, vice president for the digital audiovisual division at Samsung Electronics.

"Samsung's choice of Mr. Mercer also shows how much consumer electronics now rely on the powerful computing capabilities that defined personal computers two decades ago. Samsung is betting that it can win a share of the music market dominated by Apple by using new software that mimics what is found in powerful PC's...."

posted by Tim Beidel at 2/27/2006 06:59:00 AM