VIA Interaction

Thursday, August 11, 2005

Study: Most Web sites designed for men

British researchers have discovered that men and women have different preferences for Web design.

Turns out women like sites with more color in the background and in the type, and with informal rather than posed pictures.

Men respond better to dark colors and straight, horizontal lines, three-dimensional looks and images of "self-propelling" objects rather than stationary ones.

The Associated Press reports that the researchers at Glamorgan University Business School in Wales took it one step further: "With those standards in mind, the researchers checked out the Web sites for 32 British universities and determined that 94 percent had a 'masculine orientation.' Two percent showed a female-favored arrangement."

Viva la difference, part 2:

A New York Times piece about the difference between male and female brains. Possibly more controversial!

posted by Tim Beidel at 8/11/2005 10:34:00 AM

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