Thursday, July 28, 2005
Drop b2b e-mail early, B2C late in the week
eROI has released a new study of e-mail effectiveness:
Best Day for Emailing Is a Moving Target @ Media Buyer Planner: "Overall, the majority B2B marketers should be getting emails out at the beginning of the week (Monday to Wednesday morning), whereas consumer-driven campaigns do best toward the end of the week (Wednesday afternoon to Saturday), according to eROI."
eROI has a nice e-mail blog and a lot of data and research.
Here's another nice resource: Email Wars: Fighting the battle for deliverability.
posted by Tim Beidel at 7/28/2005 08:26:00 AM
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