Believe

Now that the election is over, the real work begins. Much change is needed. For some, that is a daunting thought. For me, nothing could be more exciting. Our economy, our communities, our role in the world must be reexamined. But there are amazing opportunities for those who believe that the best ideas have yet to be discovered.

And those ideas will be born from a healthy dialogue. So I asked our chief creative officer, Greg Smith, our newest creative director, Teddy Stoecklein (formerly of BBDO, NYC), and one of our youngest art directors, Liza Kelley (a Maine College of Art graduate), to create a campaign that would inspire people to reflect on this moment in time.

Their creation expresses a powerful portrayal of our society—a dramatic and overwhelming wordscape intended to start an important conversation among its observers.

In addition to the art installation that appears on three 40-foot buildings in New York City’s SoHo district, we created a video to extend the conversation we started, which simply asks the viewer to believe.

To continue the dialogue, we are also launching a new Web-community platform called The Open Water Cooler—a new site where all visitors can speak their thoughts and opinions openly and anonymously in a completely uncensored, unbiased forum. True, it may be just a conversation. Then again, it may be a start.

And to that end we wish you, our new president, the best of luck.