Tuesday, October 14

Who knew I could be a DJ?

I am amazed at the advances being made in the world of music matching services. I recently came across a soon-to-be-launched custom internet radio site that really got my attention.

Play.it is a new Web-based media player from CBS RADIO that will offer one of the largest audio libraries to anyone with an internet connection. The player marks the first time a visual tool has ever been used to allow listeners to create a customized radio station, effectively acting as their own DJ.



Play.it listeners get instant access to all of CBS RADIO's 140+ terrestrial and 20 internet-only radio stations, all of AOL's 200+ radio stations and as many custom stations as they can create. Not only is there great music, news, sports and talk radio, but building your own station is a total blast. Listeners can weigh the rotation of a song, artist or album and even block artists from play.

For marketers it is also a great way to reach the listener. It's great for listeners, too. If an artist is being played and they have a tour or show in the future, an ecommerce link might appear so you can immediately purchase tickets. And of course, play.it offers a widget that can be used to add the player to your own website or Facebook page.

Play.it is a great service that offers music, entertainment and marketing options that I couldn't have even imagined a few years ago. It will make its official debut in the coming months.

Check it out.