Keeping good company

Running an agency is a mysterious and crazy ride─good thing I don’t get motion sickness easily.

Recently I was invited to write a chapter on what I have learned about leading an ad agency for a book titled Strategies of Successful Advertisers. I was asked to join the likes of CEOs from JWT, Deustch, and Hal Riney.

The title I chose, “The Difficult We Do Immediately, the Impossible Will Be Ready Next Thursday,” summarizes VIA’s ethos. I hope you find it a good read. It was fun to write. You can buy the entire book at Amazon.