Believe and Great Things Will Happen

When we won the World Trade Center account in NYC last fall, a good friend of mine, who is a very accomplished CMO, said, “Good luck, because you will never get anyone to move to the site of the nation’s worst terrorist attack.”

But we believed. We believed that visionary people would see that the future would be better. That New York would rebuild to be even greater than it was before.

And today I learned that the building just landed its next anchor tenant, putting its occupancy well over half full in just seven months.

Here’s to people who believe.

What’s Old Is New Again

Due to great creative inspiration, outdoor media is enjoying a resurgence. As consumers get more fatigued in every aspect of their daily life—man, it is tiring to get through the day—outdoor provides that effortless, in-your-face-like-it-or-not experience.

Old school maybe, but it works. And that can be refreshingly simple if you don’t over think it.

We just dragged this huge helicopter banner over the Jersey shore for TD Banknorth’s No ATM Fees card. Everybody got it (and now they are getting it in big numbers).