Out Advertising Advertisers

The publisher of MediaWeek, Geri Fitzgerald, paid VIA the highest compliment by giving our client Infinity Broadcasting her (ad hoc) Best Performance by a Media Brand at Advertising Week award.

She said that though the clutter of the annual event was overwhelming, Infinity "took the heart and soul of their brand - innovation - and offered four days of innovative thinkers."

VIA developed and executed the seminars, print, direct, online, even a jumbotron in Times Square, to help Infinity rise above the crowd.

It is nice when hard work gets notice when you are not even looking for the recognition.

See Geri's P.S. in her note:

Funny Money

TD Banknorth is the official bank of the Boston Celtics and Boston Bruins. As a result, we had the opportunity to create some TV spots that would be run on the networks that cover the teams.

The frequency was going to be very high so we created a low cost concept in an effort to maximize the number of units and minimize creative fatigue (a growing problem for media savvy consumers).

You need to entertain and contect with your audience if you are targeting then during their down time - or they get pissed. See what you think about TD Banknorth's "We're Fans Too" spots, they still make me laugh.