Banknorth: Outdoor strikes at the heart of the brand

We have been working to help build the Banknorth brand over the last five years, and have done amazing things during that period. (Banknorth was recently named Best Managed Bank in America by Forbes Magazine.)

But it is tricky to inject warmth and personality into the brand without losing the focus on selling. I think this new outdoor nails the heart of this brand.

Take a look at the billboards.

Steamboat: New life for a venerable brand

Steamboat had a recognizable identity and an established brand, but the resort wanted to enliven and extend it.

Feeling dated against the competition, our challenge was to freshen the brand without losing its heritage and equity. The work speaks for itself - click the images below for a detailed view: