Flight Options: Finding the ultra rich

Getting to the ultra rich – that was the challenge posed by Flight Options, a company that sells fractional ownership in jets.

We helped Flight Options launch a new product – JetPASS – which enabled people to buy as few as 25 hours of jet time.

With advertisements in high-end publications like the New York Times Magazine driving people to a special microsite for more information, VIA helped FlightOptions reduce its cost per qualified lead by 95 percent.

Analog Devices: Reaching into the corporate suite

Trade show booth doorway graphic

The Analog Devices Embedded Processing & DSP division knew it needed to go beyond megahertz and power consumption to sell its line of processors. It had to help its prospects confront fundamental changes in their industries.

Issues like replacing hardware engineers designing application-specific microchips with software engineers. That's because those programmers can write code that extends the capabilities of a product and prolongs the lifetime of a processor by making those products do new things.

That's a business change, not a supply chain change. And for guys used to studying a data sheet, this is a much more complex sale.

We’ve attacked it with “____ like never before,” a campaign that emphasizes that with embedded processors, it is the customers’ imagination that drives innovation, not the constraints of a chip.

We’ve integrated this across many media – print advertising, collateral and the company’s Web site.

And for two-and-a-half years, we've been helping Analog Devices tell this complex story.

You can see more about this engagement in the Analog Devices case study on our Web site.