Communities Rule
I had a chance to take part in our town's caucus last weekend. It is an inspiring experience, for it is so human.
Forrester Research just published a study saying all marketing was moving to community building versus message building. This presidential election is proving that assessment right. I was e-mailed, voice mailed, youtubed, facebooked and door-to-doored by candidates begging me to join their clan.
Did it work? The turnout at our local AMVETS hall was three times greater than the last presidential election. And that was with people braving a Maine winter snowstorm.
A caucus is a wonderful, gritty, messy process made real by passionate communities. Long live the people.
Forrester Research just published a study saying all marketing was moving to community building versus message building. This presidential election is proving that assessment right. I was e-mailed, voice mailed, youtubed, facebooked and door-to-doored by candidates begging me to join their clan.
Did it work? The turnout at our local AMVETS hall was three times greater than the last presidential election. And that was with people braving a Maine winter snowstorm.
A caucus is a wonderful, gritty, messy process made real by passionate communities. Long live the people.
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